Idea: Encapsulates the commitment to providing exceptional “Worth it” for passengers at every stage of their journey. It signifies an airline service that not only offers affordability but also goes the extra mile in ensuring a memorable and valuable experience. The focus is on making every mile of the journey meaningful, enjoyable, and “Worth it” the investment for the passengers. It's a promise of quality, comfort, and cost-effectiveness, aligning with the brand's dedication to value-driven travel. Our brand promise resonates—every mile with us is truly “Worth it”.

Visual design direction: The phrase suggests that zooming visuals are impactful in storytelling, effectively conveying messages for creative communication. The traveller Hand gesture emphasis services the power of detailed visuals, capitalizing on the "worth it" creative expression essence, and focusing on communicating ideas more directly and engagingly with the audience.